A custom framing and quirky gift shop that is a treasure to the Binghamton community. They sought me out when it was time for a new look. We worked on a concept that kept the traditional, clean look that encompasses the framing business while inviting the curious in for a look at their amazing curation of gifts and wall of witty greeting cards. The project began with a logo used on business forms, labels, packaging, signage and promotional design. The shop owner insisted on using friendly ‘shop dogs’ to be featured in their sales postcards, placed precariously in a piece of non-copyrighted artwork.